04  /  Manifesto

Ten thingswebelieve.

Written in our Lisbon studio and printed on the wall beside the espresso machine. Revised twice a year. Last revised March 2026.

Tenet 01

A café is a room first, a business second.

Software should understand both, in that order. Every feature starts from the geometry of the room: the distance from bar to window seat, the sightline from the pass to the door.

Tenet 02

Dashboards are a failure of design.

Numbers in tables ask the operator to translate. We would rather draw the number where it already lives. A full table should look full. A thin pantry should look thin.

Tenet 03

Warm beats clever.

Software that runs in a café should feel like the café. Not chrome and neon, but oak, brass, paper and the low hum of a roaster.

Tenet 04

No dark patterns. Ever.

No nagging upsells. No forced upgrades. No red dots for things that are not urgent. If we cannot earn attention honestly, we do not want it.

Tenet 05

A forecast is an apology for not being there.

We predict demand so the barista does not have to. The goal is not to replace intuition but to free it for the work only a person can do.

Tenet 06

Inventory is a living thing.

Every bean, every litre of oat milk, every lid is in motion. Pretending otherwise is why cafés quietly run out of something at 11:04 on a Saturday.

Tenet 07

The regular is the unit of value.

The one who comes on Tuesdays and orders the same flat white. Software should remember them before anyone has to. We build tools that protect the ritual.

Tenet 08

Stay small.

We will not raise money we do not need, or sell features we would not want a friend to buy. The company stays the size of its best product.

Tenet 09

Data is a loan.

Your floor data belongs to you. It is lent to us to make your tools better. If we ever sell it, or make exporting it hard, fire us.

Tenet 10

Leave the room better.

Every release should bring one small thing the team notices, likes, and never has to be told about. That is the only metric that matters.

Two wooden chairs and a small round table in a minimal café
Fig. 01 — Where the wall is

(11)Signed

Eliana, Noor, Kai & the room.

If we ever break one of these, write to us. We will print your letter next to it.